He started his literary career by writing poems at the age of 15. From the age of 17 years he was a regular contributor to all Malayalam periodicals with pen-name Perunna N.R. He wrote short stories, literary essays

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His first book was on advertising, titled Parasyakala – Pralobhanathite Margam, a collection of essays on Advertising, which was published in 1985. His other books are Vilapavum Kalapavum Kavithayil

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He is Senior Research Fellow of Ministry of Culture, Govt. of India. He was awarded the Fellowship during 2010-12. His topic of research is ‘Animation as a Tool of Expression in TV Commercials

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